Own Your Life
Chances are when you see a healthcare brand, you'll see what's known as Healthcare Blue. Logos, websites, branding will more than likely be a blue color. Pops Diabetes Care flips the script on healthcare by incorporating bold, bright patterns and colors into their brand.
The customer experience starts from the first contact with the company. A new website, updated logo, packaging, and app created one of the first consumer-first diabetes management brands.
In-depth customer research showed that patients are tired of being treated as patients first. They want to be known as people first. People with dreams, wishes, and goals along with having to manage a chronic condition. And thus, the new Pops Diabetes Care brand was born centered around empowering those with diabetes to Own Their Lives.